Real Time Strategy founder, Mark Friedman has served as part
of a global team of early practitioners using the Blue Ocean
Strategy methodology and tool set to help clients find the
elusive "Blue Oceans" - the uncontested white space
in the market - and understand how to get the most out of
the uncharted market space exploit it.
Real Time Strategy uses the Blue Ocean methods
to help clients gain valuable insight into their markets and
develop winning business ideas.
Working with Real Time Strategy will allow your
institution to:
- Master the Six Paths Analysis Agenda
- Assess current market or product Value Curves
- Use the Pioneer, Migrator ,Settler Maps to find the
most promising possibilities for growth across a portfolio
of service offerings
- Formulate the Buyer Utility Map outlining all of the
levers a manager can pull to deliver utility to customers
and the different product or service experiences felt
by the customer
- Assess the Price Corridor of the Masses to define the
price bandwidth that captures the largest group of customers
then, depending on how much resource protection you have,
you can set the highest price possible without inviting
in competitors with imitation products
- Develop the go to market Business Model by answering
a series of questions designed to help managers think
about production and distribution methods, their company’s
capabilities, and a pricing structure for the product
