Mark is the founder and managing partner at Real Time Strategy and general management consultancy. He specializes in strategy development and implementation with a focus on troubled organizations. He recently served as Vice President and head of Retail for adidas US and Canada. In this role, Mark led all aspects of the retail multi-channel inline, factory outlet and e-commerce business. adidas was a past and current client.

Mark has over two decades of experience advising corporations on managing change and improving performance. As a consultant, his engagements spanned financial services (banking and insurance), retail, telecommunications, retail, entertainment, healthcare, media/content, community service organizations, retail operations and manufacturing industries. This work has spanned product and service issues in consumer, not for profit, and industrial settings in the U.S. and Europe.

Mr. Friedman has successfully completed the Blue Ocean Strategy qualification process administered by the Blue Ocean Strategy–Initiative Centre. Friedman is also an expert practitioner of the Balanced Scorecard and, where appropriate, uses it as a tool for strategy development and implementation. Friedman was personally trained by David Norton, co-creator of the Balanced Scorecard and has personally worked with Dr. Norton.

Mr. Friedman holds an MSIA (MBA) from Carnegie Mellon University (now The Tepper School of Business) with High Distinction and a BA in Economics from the University of Virginia.

pper School of Business) with High Distinction and a BA in Economics from the University of Virginia.

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